{"id":"ia.pricing-page","name":"First-party pricing page","verify":{"command":"curl -sL https://{domain}/pricing | grep -Eo '[$€£][0-9]+' | head -1","rescan":"isagentready results {domain} --checkpoint ia.pricing-page","expect":"a price such as $19"},"fix":{"steps":[{"action":"Publish a pricing page on your own origin, for example /pricing, and link it from the home page.","order":1,"language":null,"code_example":null},{"action":"Render each price in the server HTML. Do not load prices with JavaScript only.","order":2,"language":null,"code_example":null},{"action":"Add Offer schema to each plan.","order":3,"language":"html","code_example":"<script type=\"application/ld+json\">\n{\"@context\": \"https://schema.org\", \"@type\": \"Offer\", \"name\": \"Team\", \"price\": \"49\", \"priceCurrency\": \"EUR\"}\n</script>"}],"summary":"Serve a first-party pricing page with the prices in the server HTML.","skill":{"name":"ai-content-discovery","anchor":"ia.pricing-page"}},"category":"discovery","aggregate":null,"references":[{"title":"agentready.org AR-READ-11","kind":"study","url":"https://www.agentready.org/#read"},{"title":"Schema.org Offer","kind":"spec","url":"https://schema.org/Offer"}],"expected":"A same-origin pricing page that returns HTTP 200 and shows prices in the server HTML","stage":"read","lifecycle":{"introduced":"2026-10-22","revised":[],"retired":null,"replaced_by":null},"methodology_version":"2026-10-30","evidence_tier":"emerging","evidence_source":{"title":"agentready.org AR-READ-11","url":"https://www.agentready.org/#read"},"why":"First-party pricing text gives agents a source for price questions. Detecting an amount does not verify complete plans, free tiers, limits or accurate answers.","profiles":["ai_search_visibility","agentic_commerce"],"score_role":"bonus","ar_strengths":{"AR-READ-11":"SHOULD"},"ar_practice_ids":["AR-READ-11"],"legacy_id":"1.15","detail_url":"https://isagentready.com/en/methodology/checkpoints/ia.pricing-page","strength_source":"agentready","i18n":{"nl":{"name":"Eigen prijspagina","steps":["Publiceer een prijspagina op je eigen origin, bijvoorbeeld /pricing, en link die vanaf de homepage.","Render elke prijs in de server-HTML. Laad prijzen niet alleen met JavaScript.","Voeg Offer-schema toe aan elk abonnement."],"why":"Prijstekst op een eigen pagina geeft agents een bron voor prijsvragen. Een gevonden bedrag verifieert geen volledige abonnementen, gratis varianten, limieten of juiste antwoorden.","verify_expect":"een prijs zoals €19","fix_summary":"Lever een eigen prijspagina met de prijzen in de server-HTML."}},"maturity":"emerging","applicability":{"mode":"always","condition":null,"surfaces":["website"]},"strength":"SHOULD","ar_mapping":"full","evidence_type":"measured_study"}